I'm a freelance copywriter, content strategist, and associate creative director who has held both full-time and freelance positions with some of Chicago’s top advertising agencies, including Leo Burnett, Tribal DDB, Energy BBDO, FCB, Sapient, and more. I've written global websites, social media posts, email campaigns, online advertising, video scripts—and everything in between—for a wide range of clients and industries.
A graduate of the University of Wisconsin-Madison's Journalism School, I combine my love of writing, top-notch research skills, and natural curiosity in every project. I'm known for quickly immersing myself in my clients’ businesses—whether that means becoming an expert on the latest fashion trends for Nordstrom, studying the science behind good-for-your-brain-games for Marbles or learning about allergies for Claritin.
I recently got my driver's license and traded city living in Chicago for a quieter life in Iowa. When I'm not cranking out copy for clients, you'll find me biking Iowa's 1,800+ miles of trails, exploring small towns, getting lost on country roads, and trying to figure out how to use the windshield wipers.
Let's Talk
For more information about working together on your next copywriting or content strategy project, please fill out the contact form below or email me at rachael.wert@gmail.com.
Thank you!