Specialties
Website Copy: I can effortlessly transition from crafting snappy headlines that quickly communicate your brand message to writing meticulously researched (and footnoted!) long-form articles that will boost SEO and satisfy your legal department. Sample website copywriting projects include Claritin, Raid, Johnson & Johnson Consumer Health, Boston Scientific, TruBiotics, and more.
Product Descriptions & Packaging: Making your products stand out from the competition while fitting the descriptions into restrictive character limits, optimizing them for SEO, injecting your brand voice, and motivating people to click the “buy now” button can be tricky. I have experience doing all of the above from writing thousands of product descriptions for companies including Zarbee's, LensCrafters, Marbles: The Brain Store, and thinkThin.
Content Strategy & Development: From conducting content audits to performing gap analyses to writing the work once the strategy is complete, I have a knack for developing swipe-worthy content that meets users' needs and effectively tells your brand story. Relevant experience includes Abbott, LensCrafters, Clearing the Clot, Watchman Implant, and more.
Email Marketing: I've written thousands of promotional emails and newsletters for dozens of brands including Nordstrom, Disney Motion Pictures, The Home Depot, Eluvia Drug-Eluting Stent, Make-A-Wish Foundation, and MetLife, to name just a few.
Online Advertising & Social Media: Whether it's a quick tweet, rich-media leaderboard, or Facebook slideshow ad, I have experience effectively communicating brand messages in pint-sized spaces with limited word counts for companies such as Illinois Lottery, Special K, State Farm, Boston Scientific, GUM Dental Care, and more.
Clients
Health & Wellness: Abbott, Baxalta, Bayer Aspirin, Bayer Diabetes Care, Blue Shield of California, Boston Scientific, Claritin, Bristol Myers Squibb, The First Years, Grifols (AlphaID), GUM Dental Care, Janssen Therapeutics (Stelara, Prezista), Johnson & Johnson Consumer Health, Novo Nordisk (Ozempic, Rybelsus, Tresiba), TruBiotics, Zarbee's.
Retail: Brooks Brothers, Build A Bear Workshop, EXPO Design Center, Grainger, The Home Depot, Jayson Home, LensCrafters, Marbles: The Brain Store, McGuire Furniture, Nordstrom, OfficeMax, Sears, Target, Under Armour
Durable & Consumer Packaged Goods: Amana, General Mills, Jenn-Air, Kellogg’s FiberPlus, KitchenAid, Maytag, Morton Salt, Mother’s Cookies, Nexxus Salon Hair Care, Propel Fitness Water, Raid, SC Johnson, Schwan’s Home Delivery Service, Special K, thinkThin, Tony’s Pizza, Whirlpool
Technology & Financial Services: Allstate, Bank of the West, Clearwire, Comcast, Insurance.com, MetLife, PlayStation, Readeo, Schneider Electric, Scottrade, State Farm, Western Union
Media & Entertainment: DiscoveryHealth.com, Disney Motion Pictures, The WB Television Network
Travel & Hospitality: Hyatt Hotels Corporation, Orbitz, Southwest Airlines, Vail Resorts
Other: Accenture, Dearborn Real Estate Education, iCrossing, Illinois Lottery, Make-A-Wish Foundation, Penn Foster
Let's Talk: Please fill out the contact form or email rachael.wert@gmail.com to learn more about working together.
