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Clearing the Clot
Patient education campaign raising awareness about DVT and interventional treatments that can help reduce the risk of DVT-related complications. Wrote copy, did content strategy and acted as creative lead for the website, patient stories, doctor discussion guide and multiple email campaigns. The site won six awards, was featured on the Today show, was scaled globally to over 30 countries and successfully delivered bold, bite-sized content that educated a younger audience about a condition that's often associated with old age.
