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LensCrafters
Website redesign for LensCrafters to help shift the audience's perception of eyeglasses from a medical necessity to a must-have fashion accessory. My role included creative concepting and copywriting, including writing hundreds of product descriptions, trend videos, style articles, frame personality quiz, online appointment scheduler and more. The site was honored by Forrester Research for combining "usability with top-notch branding in a single web property."
