Watchman Implant

Copywriting and content strategy for Watchman, a minimally invasive implant designed to help reduce the risk of stroke in patients with non-valvular atrial fibrillation. Projects included a branded website for the U.S. product launch, unbranded global patient education sites, video and written patient testimonials, and multiple email campaigns for patients and healthcare providers. The site was honored with a Gold Hermes Creative Award, Gold Marcom Award, Silver E-Healthcare Leadership Award, Bronze Creativity International Media and Interactive Design Award, and named Outstanding Website by the Web Marketing Association.

U.S. Product Launch Website

Global Patient Education Websites

Modular panels featuring bite-sized content made the site easily scannable for users, while offering the flexibility for each region to customize the site as necessary to stay in compliance with local regulations.

All content is property of Boston Scientific.

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