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The First Years
New business pitch and subsequent print ads, online advertising campaign and emails to support the launch of a new massaging colic pad and breast pump for The First Years.
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Website redesign for LensCrafters to help shift the audience's perception of eyeglasses from a medical necessity to a must-have fashion accessory. My role included creative concepting and copywriting, including writing hundreds of product descriptions, trend videos, style articles, frame personality quiz, online appointment scheduler and more. The site was honored by Forrester Research for combining "usability with top-notch branding in a single web property."
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Marbles: The Brain Store
Copy promoting good-for-your-brain games, including nearly 1,000 product descriptions, articles about brain health, company information, introductory videos, a gift finder quiz, product packaging, game instructions and more. And, to answer the question you're probably thinking: No, I didn't get to keep the games.
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BodyGuardian
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Copywriting and SEO for Cape Line, a new sparkling cocktail from MillerCoors.
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The Goltz Group
Website copy for the Goltz Group, a family of five design-minded businesses dedicated to creating inspired spaces to live and work: Jayson Home, Artists Frame Service, Chicago Art Source, Bella Moulding and 1-800ARTWORK.com.
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Illinois Lottery
Copy for a microsite and online advertising to support the Illinois Lottery's holiday campaign encouraging people to "Joy Someone" with the gift of lotto tickets. On the site, users could customize e-cards or create printable cards to give with the lottery tickets.
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Bayer Didget
Website copy and global marketing toolkit for the launch of Didget, a blood glucose meter that rewards children with diabetes for consistent testing with fun games they can play online or on their Nintendo DS. The global marketing toolkit included a content library and copy and design guidelines for each country to implement the website in their local market.
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Amana
Copywriting for an interactive product demo promoting Amana's new stackable washer and dryer. Featuring friendly, playful and irreverent copy, the demo successfully engaged with the brand's young, hip and budget-conscious audience.
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Disney Motion Pictures
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