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The First Years
New business pitch and subsequent print ads, online advertising campaign and emails to support the launch of a new massaging colic pad and breast pump for The First Years.
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Johnson & Johnson Consumer Health
Copywriting for Johnson & Johnson Consumer Health, including their corporate website and LinkedIn page.
Copywriting, Advertising, Writing
Clearing the Clot
Patient education campaign raising awareness about DVT and interventional treatments that can help reduce the risk of DVT-related complications. Wrote copy, did content strategy and acted as creative lead for the website, patient stories, doctor discussion guide and multiple email campaigns.
The site won six awards, was featured on the Today show, was scaled globally to over 30 countries and successfully delivered bold, bite-sized content that educated a younger audience about a condition that's often associated with old age.
Copywriting, Advertising
The Home Depot
Copywriting for 300+ promotional emails and newsletters featuring home improvement tips, product news and special offers for The Home Depot and 10 Crescent Lane, a furniture and decor retailer from The Home Depot targeting a more affluent and design-conscious consumer.
Advertising, Copywriting
LensCrafters
Website redesign for LensCrafters to help shift the audience's perception of eyeglasses from a medical necessity to a must-have fashion accessory. My role included creative concepting and copywriting, including writing hundreds of product descriptions, trend videos, style articles, frame personality quiz, online appointment scheduler and more. The site was honored by Forrester Research for combining "usability with top-notch branding in a single web property."
Advertising, Copywriting
Cape Line
Copywriting and SEO for Cape Line, a new sparkling cocktail from MillerCoors.
Copywriting, Advertising, Writing
Zarbee's
Copywriting for zarbees.com, including company information, product descriptions, details about ingredients and SEO.
Copywriting, Advertising, Writing
SC Johnson
Copy for website articles and emails featuring home improvement tips, product news and savings for Right@Home, a lifestyle website from SC Johnson.
Advertising, Copywriting, Writing
Amana
Copywriting for an interactive product demo promoting Amana's new stackable washer and dryer. Featuring friendly, playful and irreverent copy, the demo successfully engaged with the brand's young, hip and budget-conscious audience.
Advertising, Copywriting
Vail Resorts
Copy for the redesign of snow.com, a travel website promoting the skiing, lodging, restaurants, shopping and activities at Vail Resorts' six mountain resorts. The site successfully promoted the unique character and options available at each individual resort while staying true to the Vail Resorts brand. Won an OMMA Award for Best Travel Website.
Advertising, Copywriting
Illinois Lottery
Copy for a microsite and online advertising to support the Illinois Lottery's holiday campaign encouraging people to "Joy Someone" with the gift of lotto tickets. On the site, users could customize e-cards or create printable cards to give with the lottery tickets.
Advertising, Copywriting